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Greta Betton wedding planner
Portofino Wedding

LIGURIA, ITALY

ITALIAN RIVIERA WEDDINGS

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Portofino
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THE ITALIAN RIVIERA,

WHERE THE VIEW IS EARNED.

 

The Riviera is the part of Italy that already looks like a photograph.

Villas on the cliffs, the sea going on forever, towns the colour of apricot and rose stacked above the water.

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You don't have to do much to make it beautiful. It arrives that way.

What it asks for instead is to be handled well.

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Your guests reach the hotel and come up to the terrace for a welcome drink as the sun goes down over the water. The next evening, the ceremony: a garden, an arch of flowers, and the open sea behind you as you say it. Nothing on that terrace or in that garden happened by accident. It only feels that way.​

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MY PART IN IT

Everything you just pictured rests on things your guests will never notice.

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As an Italian Riviera wedding planner, I know which decisions have to be made early, from venue access and guest movement to timing, design and the flow of the celebration.

 

The Riviera is the hardest coast I work. The roads are narrow and slow. Some

venues need permits arranged well ahead just to drive up to them. Guests can't be

sent to find a clifftop on their own, at night, in the shoes they chose for a wedding.

Every car is timed, every transfer booked, every arrival placed exactly where it

should be.

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That's my half of the day. The terrace, the sunset, the arch of flowers with the sea behind it: that's yours. I make sure nothing gets between you and it.

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Get the logistics right and they disappear. What's left is just the view.

Portovenere wedding
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The villages do the rest. Genoa and the smaller towns along the coast, with their caruggi (the narrow lanes of the old centres, lined with shops and painted houses) are where you send your guests to wander the morning before. They come back already taken with the place.

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WEDDING VENUES ON THE ITALIAN RIVIERA

The venues sit all along the coast and above it. La Cervara, the old abbey near Portofino, with gardens stepping down to the water. Castello Canevaro above Zoagli. Villa Durazzo over Santa Margherita. Villa Lagorio at Celle Ligure. The Eremo della Maddalena up in the hills. Each one beautiful, each one a climb, each one worth it.

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PLANNING A DESTINATION WEDDING ON THE ITALIAN RIVIERA

The Italian Riviera works particularly well for destination weddings because the celebration doesn't have to begin and end with the wedding day. Guests can stay around Santa Margherita Ligure, Portofino, Genoa or one of the smaller coastal towns, with welcome dinners, boat trips and time by the sea becoming part of the experience.

The trade-off is logistics. Distances that look short on a map can take longer than expected along the coast, and some of the most beautiful venues have limited access. Where your guests stay, how they move between events and which venue you choose need to be considered together, particularly for a multi-day wedding.

When you're planning from abroad, those decisions are much harder to make from a distance. I work locally across the planning process, from venue scouting and vendor selection to guest logistics and wedding design, keeping each decision connected to the next.

Still deciding where in Northern Italy to get married? 

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THE VIEW IS THE EASY PART.
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The Riviera hands you the beauty for free. The rest, the cars, the permits, the timing that lets your guests simply arrive and look at the sea, is what I'm here for.
 
Tell me what you're picturing, and I'll take care of the climb.
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Greta Betton wedding planner

Piedmont · Monferrato · Liguria · Italian Riviera · Lake Orta · Lake Garda

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